We are a group of industry professionals passionate about great design, delivered with understanding, empathy and a huge dose of imagination. We give equal importance to rigorous intellectual planning and out-of-the-box thinking in response to creative challenges.
We believe in great design delivered ethically and sustainably –
on time and on budget.
With our combined experience in the art, design and culture sectors and our ability to listen to and interpret our clients needs, we are in the best position to get projects noticed and help clients achieve their goals.
SUZAN ARAL has over 20 years experience designing for clients as far afield as London, Athens, Hong Kong and Istanbul. Specialising in the heritage, museum and hospitality sectors, her work covers a broad spectrum of projects including beautifully crafted limited edition books, logo and branding development, event publicity, children's publications and exhibition design.

Suzan is the Founder and Managing Director of ARAL ETC and CRAFTY CRAB, a children’s activity book publisher. Through CRAFTY CRAB, Suzan publishes well-designed, entertaining & educational children’s activity books that encourage creative responses. Suzan received the IBBY-Turkey Best Children's Book Design award in 2009 for one of many publications designed for leading Turkish children's publisher, Gunisigi Kitapligi. Further publications designed by Suzan have since been nominated for the same award.
Suzan is an advocate and volunteer for the influential children’s charity ‘Kids in Museums’, the voice of family museum visitors across Britain (find out more here). Her work with the charity includes promoting and monitoring events such as Takeover Day and the Family Friendly Museum Award.
Suzan is a Visiting Lecturer at East Sussex College HE Art & Design Faculty and teaches the Gold Arts Award graphics module at Eastbourne College. She also develops and delivers creative workshops at Primary / Secondary / FE levels in the UK and abroad.
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CAROLINE MARCUS is a leader in the cultural sector with over 20 years experience as an independent consultant in museum and gallery learning, access and engagement.
She manages a portfolio of varied projects and her recent roles include Director of Takeover Day for Kids in Museums, Visiting Lecturer and Module Leader: MA Museums and Galleries in Education at The Institute of Education, and Curator of Take One Picture at The National Gallery.
Former roles include Head of Learning at the Jewish Museum (London), teaching at the Imperial War Museum (London), Access Officer, Outreach Officer and Special Projects Manager at the National Gallery, as well as collaborations with other organisations across the UK and abroad.
Caroline is a Trustee of the National Motor Museum, Beaulieu, Sandford Award Judge and writes, presents and produces resources on-site and on-line to engage museum and gallery visitors of all ages. She was a Jury Panel Member for The Big Draw’s Drawing Inspiration Awards in 2015.
Since graduating from the Clore Cultural Leadership Course in 2011 Caroline continues to explore the nature of good leadership, personal development and key areas of expert knowledge essential to effective cultural leadership.
JO WILLIAMSON decided to follow her passion for children’s books, having spent many years working as a fashion designer in London. She enrolled on the MA Children’s Book Illustration course at Cambridge School of Art and graduated with a distinction in 2014. Her Masters Project became her first picture book when How To Be a Dog was published by Scholastic in 2015, receiving nominations for both the Kate Greenaway Medal and the inaugural Klaus Flugge Prize.
As author-illustrator, Jo has since published Messy Molly, Cat in a Box and What’s for Lunch Papa Penguin? – all published by Scholastic. She has also illustrated Petunia Paris’s Parrot, with text by Katie Haworth (Templar 2016). All of these books have been widely published internationally.
Jo is fascinated by architectural history and when not working loves drawing historic houses and gardens.
IMOGEN WHITE is a researcher and children's author. Imogen’s love of local history and research led to her first children’s novel, based on a local Bronze Age burial mound. She won SCBWI, Undiscovered Voices (2014) with this debut. The Amber Pendant was subsequently published, (Usborne in 2017.) Her second title, The Secret Ruby followed (Usborne 2018.) Both books are part of The Rose Muddle Mysteries.
Imogen also collaborates with museums and heritage sites, helping to produce child-friendly copy and stories, which bring history to life in engaging ways for their younger visitors. In 2019, she developed The ‘ELVA’ Stories on display in The Elaine Evans Archaeology Gallery, Brighton Museum (2019.) Her character 'Elva' jumps from era to era experiencing what it might have been like for a twelve-year-old girl to live amongst the people of Brighton’s past.
Imogen also travels around the country visiting schools and literary festivals, presenting interactive workshops and talks about writing and local history.
LESLEY SAMMS has an MSc in International Event Management and a professional working background in finance, marketing and branding. For the past 20 years she has focused primarily on the contemporary arts sector and has a reputation for high quality writing, curation, strategic development and project management in both the private and funded arenas.

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Aral Design Limited
Registered in UK / Company no: 9239932
Registered office: 20 Havelock Road, Hastings TN34 1BP, UK.