WHO WE ARE
We are a group of industry professionals passionate about great design, delivered with understanding, empathy and a huge dose of imagination. We give equal importance to rigorous intellectual planning and out-of-the-box thinking in response to creative challenges.
We believe in great design delivered ethically and sustainably –
on time and on budget.
With our combined experience in the art, design and culture sectors and our ability to listen to and interpret our clients needs and desires, we are in the best position to get projects noticed and help clients achieve their goals.
SUZAN ARAL has over 20 years experience designing for clients as far afield as London, Athens, Hong Kong and Istanbul. Specialising in the heritage, museum and hospitaility sectors, her work covers a broad spectrum of projects including beautifully crafted limited edition books, logo and branding development, event publicity, children's publications and exhibition design.

Suzan is the Founder and Managing Director of ARAL ETC and CRAFTY CRAB, a children’s activity book publisher. She also teaches graphic design degree classes on a project basis and develops and delivers creative workshops at Primary / Secondary / FE levels in the UK and abroad.
Through CRAFTY CRAB, Suzan publishes well-designed, entertaining & educational children’s activity books that encourage creative responses. Suzan received the IBBY-Turkey Best Children's Book Design award in 2009 for one of many publications designed for leading Turkish children's publisher, Gunisigi Kitapligi. Further publications designed by Suzan have since been nominated for the same award.
Suzan is an advocate and volunteer for the influential children’s charity ‘Kids in Museums’, the voice of family museum visitors across Britain (find out more here). Her work with the charity includes promoting and monitoring events such as Takeover Day and the Family Friendly Museum Award.
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CAROLINE MARCUS is a leader in the cultural sector with over 20 years experience as an independent consultant in museum and gallery learning, access and engagement.
She manages a portfolio of varied projects and her recent roles include Director of Takeover Day for Kids in Museums, Visiting Lecturer and Module Leader: MA Museums and Galleries in Education at The Institute of Education, and Curator of Take One Picture at The National Gallery.
Former roles include Head of Learning at the Jewish Museum (London), teaching at the Imperial War Museum (London), Access Officer, Outreach Officer and Special Projects Manager at the National Gallery, as well as collaborations with other organisations across the UK and abroad.
Caroline is a Trustee of the National Motor Museum, Beaulieu, Sandford Award Judge and writes, presents and produces resources on-site and on-line to engage museum and gallery visitors of all ages. She was a Jury Panel Member for The Big Draw’s Drawing Inspiration Awards in 2015.
Since graduating from the Clore Cultural Leadership Course in 2011 Caroline continues to explore the nature of good leadership, personal development and key areas of expert knowledge essential to effective cultural leadership.
CATHERINE McKEAG has over 10 experienced years working in the culture sector. One of her current roles is project manager for Kids in Museums, a charity that thrives on providing memorable experiences for children and museum staff across the country (find out more here). Working with the charity, Catherine has played an integral part in their resources development.
Catherine is skilled at creating educational and promotional resources in both English and Welsh. She regularly works on bilingual projects including content development, copywriting, proofreading and layout.
Following a degree in Documentary Photography, Catherine worked in Spain and South America in museums and language schools. Within these cultural spaces she gained a great understanding of strong educational programmes, as well as excellent writing skills.
Although culture plays a big part in her life Catherine is also a Trustee at the Welsh Refugee Council who are the voice for refugees in Wales. She's also developed wider learning on the topic of access from her involvement as a guide at Thomas Pocklington Trust, a charity supporting the independence of people who are blind or visually impaired.
LESLEY SAMMS has an MSc in International Event Management and a professional working background in finance, marketing and branding. For the past 20 years she has focused primarily on the contemporary arts sector and has a reputation for high quality writing, curation, strategic development and project management in both the private and funded arenas.

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ASHLEIGH HIBBINS has 10 years’ experience working in the museums and education sectors in the UK, US and Canada. She has worked for a range of cultural organisations including Historic Royal Palaces, the National Army Museum and Bata Shoe Museum. Ashleigh has expertise in developing vibrant and inclusive museum learning experiences, and writing lively content for audiences of all ages, backgrounds and abilities. Ashleigh has also worked in film and television, is skilled at academic research and holds an MA in History from University College London.
Ashleigh currently works on education and interpretation projects, and as a digital content writer for Museum Hack from her base in London. She is passionate about great writing, accessible interpretation and making museum education relevant and fun for all.




Aral Design Limited
Registered in UK / Company no: 9239932
Registered office: 20 Havelock Road, Hastings TN34 1BP, UK.

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