We are a group of industry professionals passionate about great design, delivered with understanding, empathy and a huge dose of imagination. We give equal importance to rigorous intellectual planning and out-of-the-box thinking in response to creative challenges.
We believe in great design delivered ethically and sustainably – on time and on budget.
With our combined experience in the art, design and culture sectors and our ability to listen to and interpret our clients needs, we are in the best position to get projects noticed and help clients achieve their goals.
SUZAN ARAL has over 25 years' experience designing for clients as far afield as London, Athens, Hong Kong and Istanbul. Specialising in the heritage, museum and hospitality sectors, her work covers a broad spectrum of projects including beautifully crafted limited edition books, logo and branding development, event publicity, children's publications and exhibition design.
Suzan is the Founder of ARAL ETC and CRAFTY CRAB, a children’s activity book publisher. Through CRAFTY CRAB, Suzan has published well-designed, entertaining & educational children’s activity books that encourage creative responses. Suzan received the IBBY-Turkey Best Children's Book Design award in 2009.
Suzan also teaches, with roles ranging from Visiting Lecturer at East Sussex College HE Art & Design Faculty to Gold Arts Award graphics module at Eastbourne College. She also develops and delivers creative workshops at Primary / Secondary / FE levels.

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LESLEY SAMMS has an MSc in International Event Management and a professional working background in finance, marketing and branding. For the past 20 years she has focused primarily on the contemporary arts sector and has a reputation for high quality writing, curation, strategic development and project management in both the private and funded arenas.

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IMOGEN WHITE is a researcher and children's author. Imogen’s love of local history and research led to her first children’s novel, based on a local Bronze Age burial mound. She won SCBWI, Undiscovered Voices (2014) with this debut. The Amber Pendant was subsequently published, (Usborne in 2017.) Her second title, The Secret Ruby followed (Usborne 2018.) Both books are part of The Rose Muddle Mysteries.
Imogen also collaborates with museums and heritage sites, helping to produce child-friendly copy and stories, which bring history to life in engaging ways for their younger visitors. In 2019, she developed The ‘ELVA’ Stories on display in The Elaine Evans Archaeology Gallery, Brighton Museum (2019.) Her character 'Elva' jumps from era to era experiencing what it might have been like for a twelve-year-old girl to live amongst the people of Brighton’s past.
Imogen also travels around the country visiting schools and literary festivals, presenting interactive workshops and talks about writing and local history.